REDOCHRE is a lifestyle brand that connects people, culture and creativity through ink art folkloriques.
The story of Red Ochre is one of vision, creativity and a passion for self-discovery and expression through artistry and fashion.
Born from a desire to weave a narrative of tradition and innovation into a singular narrative, RedOchre represents more than a brand- it is a lifestyle that celebrates individuality, craftsmanship and the enduring beauty of culture.
The genesis of RedOchre began as a spark of inspiration to Sharmistha Roychowdhury, from her deep-rooted connection to art and design. As a creator working in visual art with black and white ink and contemporary folk themes, She understood the transformative power of design. This true-to-passion laid the foundation for a clothing and lifestyle branch that blends artistic expression with wearable functionality.
The name Redochre resonates with the timeless nature of art and tradition. RedOchre is an iron rich natural clay earth pigment varying in amounts of clay and sand.The colour stands true to the earthy palette and has profusely been used for millennia in symbolizing roots and resilence. The “Red” part infuses vibrancy and energy reflecting the brand’s contemporary and bold spirit.
Rdochre celebrates the skill of artisans and the expressionism of folkart though its handcrafted details of artisanal assortment. It is rooted in heritage yet unapologetically modern thus creating a dialogue between the past and the present and amongst its patrons.
Committed to mindful production in small batches, the brand values slow fashion using carbon negative and organic materials and ethical practices to make its lasting impression on its appreciative and conscious consumers. Redochre embraces diversity and ensures designs that transcends fleeting trends that resonates universally while remaining personal.
To inspire confidence and individuality through artisanal fashion and soulful home décor that fosters folkbased ink art and blends tradition and innovation creating timeless, sustainable designs to celebrate culture, comfort and self expression.
From the very atom of its inception, RedOchre has been more than an expression of fashion and artistry.It seeks to empower individuals to express their unique selves while carving a niche for the craftsmanship. The brand merges pretwear and street wear with traditional and artisanal techniques including inkart by its founder Sharmistha RoyChowdhury, that are both fashion-forward and immersed in tradition.
Each crafted piece of the brand is a story where art meets utility and narrates a story through intricate motifs of folk art or contemporary silhouettes that reflect urban lifestyles. This symbiosis of heritage and mordernity is the core of RedOchre’s identity , appealing to all who appreciate sustainable, thoughtful and artistic fashion.
In a world dominant of fast fashion, RedOchre stands tall as a beacon of thoughtful design with meaningful individuality. The brand prioritizes sustainability both in the sourcing of carbon negative materials(organic cotton,natural dyes and up cycled fabrics) and in the ethos of creating timeless designs that transcends trends. By promoting artisanal mini capsule production of artistry, RedOchre fosters a community of Conscious consumerism.
RedOchre owes its gratitude to the inspiration of nature and the world of folkart. At the heart of Redochre lies a commitment to ingenuity,artistry and sustainibility It lives up to its tagline
At the count of five this year , the brand RedOchre continues to spread this wings and evolve as a mindful and artfull brand infusing consciousness among the tribe and patrons who have supported it so long. It nurtures a platform not only for artistic expression but also a community that values confidence, individuality and artistic expression. Through its expanding collectives and meaningful collaborations, the journey is a celebration of creativity and art of living.
The Journey of RedOchre is story of passion turned into a purpose- a meaningful journey where every thread is imbued with meaning and very inkart design is a testament to the novelty of blending tradition with innovation.
